A Thousand Twitters? Seriously?

April 8, 2009

Chris Brogan, fast becoming a favorite read on the social media world, posted a thought today that I felt was worth weighing in on.

This is really where it’s at: Twitter isn’t just that site any more, it’s a communications method

Chris’ premise is that the real strength of Twitter is not as a tool but the method of communication it has introduced. For me Twitter has been a tool searching for a purpose for a while now. This is true for most current social media sites but Twitter has shown glimpses of how it could be used. The Hudson River plane crash and coverage of the G20 protesters all showed that Twitter can be used to inform and broadcast as well as converse and publish.

Twitter, the smart pager

As a marketer, Twitter is great for gauging a buzz and researching a topic. It’s great for building a relationship and reading other perspectives. It should be more. It can be more. It seems odd to me that the concept of the pager has been resurrected in Twitter. Twitter could easily install tools which allowed different streams of Tweets to be viewed and organized in one user acct. Each stream could serve a different purpose and allow one to many broadcasting or paging.

So, here’s a few random things that I’d like to see Twitter used for.

  • Bus arrival and wait times
  • Parking space availability
  • Emergency weather alerts
  • Tickets on sale for Elbow gigs

There are many more, I’m already getting cycling commentary and results from Europe. Chattanooga has a vibrant social media network which uses Twitter to broadcast, comment and organize.

Yeah I can find it, but I want it delivered

I realize that all of this information is available on the web already but I have to look for it. The Twitter concept of a one to many broadcaster delivers it to me in one place. It’s beginning, but my gut feeling is that Twitter hasn’t found it’s sweet spot yet. I can’t wait ’til it does.


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