Spreading your influence.

March 9, 2009

My post “Know your market. Know your customer” on March 5th discussed how social media could be used to extend the reach of marketing or PR campaign. I thought I’d run through a possible scenario to extend the news cycle using social media.

Lets take as a start the Wired magazine article on the Coker Tire unicycle, from henceforth known as the “ouch”.

1. Article published in Wired

2. Coker writes about it in it’s blog, Facebook page and tweets using Twitter. They make sure to include a link to the article in both posts.

3. Coker adds a link to the article and, separately the YouTube video on it’s “news/media/bragging page”.

4. Coker comments on the online version of the article “yeah, it’s a behemoth, that’s why there’s a brake.”

5. Using Perspctv, technorati and other search engines Coker tracks any other blogs or Twitter posts commenting on the article. If any other posts pop up Coker comments on the posts. “Most people don’t get more than 5 ft, that guy did really well”.

6. Having identified the movers and shakers in the “giant unicycle” market Coker sends an email, with link, to each of them.

News cycle elongated.

This presumes that Coker have already identified how the “giant unicycle” market works, who are the main influencers and has taken the time to build relationship with them and the community.

It’s an extra few minutes a day to  track your online presence and prod it accordingly.


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